Fashion Marketing & Management 1

Dolce & Gabbana's social media contains all of their new campaigns, behind-the-scenes of the fashion shows, photoshoots, products, celebrities etc. Although these posts are interesting, it becomes very repetitive, especially when the brand hasn't come up with a completely new concept that can engage new audience. The company has managed to regularly post on social media especially on platforms such as Instagram, Facebook, Twitter and partly YouTube. Dolce & Gabbana has gained 19.7 million followers on Instagram with 8,159 posts consisting of new collection, campaigns, D&G celebrities, runway shows, behind the scene of fashion shows videos and so on. For Facebook, the brand has over 11 million likes and followers, and in Twitter, 5.2 million followers with 15.7k tweets (D&G Social Media. Last Visited Feb 20, 2019). For audiences to keep up-to-date with D&G, they uploaded same posts and captions on all of their social media. Out of all their social ...

Dolce & Gabbana had the potential to grow but because of the controversies, the challenges against other brands and the lack of connection with the younger generation, has caused the brand to fall back down. For this reason, I recommend that in order to improve D&G, they first need to focus on expanding their target market to a younger audience through social media. In this generation, everyone revolves around technology; every one of us depend on our phones and tablets. Technology has become part of a lifestyle as it is a way for us to communicate and connect with people. On the Pew Research Center website about ‘Millennials stand out for their technology use, but older generations also embrace digital life’, it stated that “More than nine-in-ten Millennials (92%) own smartphones, compared with 85% of Gen Xers (ages 38 to 53), 67% of Baby Boomers (ages 54 to 72) and 30% of the Silent Generation (ages 73 to 90).” In addition, according to their data, the “Millennials (85%) sa...

My Dolce & Gabbana Presentation: Slide 1:  Looking at all 6 brands that we were given at the beginning of the module, I have chosen to focus Dolce & Gabbana for my brand marketing report. Dolce & Gabbana have their own distinctive style which creates a strong brand identity for them. Their styles are often romantic, elegant, classic modern, with unique/intricate designs, followed by a Sicilian touch. Unfortunately, due to the controversies they have had throughout the year has damaged the brand’s image. Being a luxury brand, they are supposed to be more aware of the society’s views and current trends. As a brand on today’s market/fashion scene, they should act more inline or more aware of societal norms – e.g. respect other cultures, religion and so on. Slide 2:  D&G have had its past success stories such as their very first collection known as “Real Women” in 1985, which they had friends to help instead of hiring models as they could not afford i...

The brand has been collaborating with influencers such as Cameron Dallas which engaged a lot of audience to their brand and also Emilia Clarke an English actress who became Dolce & Gabbana ambassador. The brand does frequently update on social media with their fashion shows, photoshoots, new campaigns, products and so on. Although, the brand has many distinctive designs and beautiful shots of them, their content seems to be quite the same as the others. Compared to other brands, they are falling behind as their competitors have managed to create new concepts to engage a wider audience.