Fashion Marketing & Management 1

For my Proposed Brand Market Position & Competitors, I would picture the brand to do similar content to Gucci meaning in the way they market and engage the audience. Adding in one of D&G's patterns conveys that they should keep their style and brand identity and just add in new things for their concepts instead of removing it. I've selected pictures of Kris Wu and G-Dragon collaborating with Burberry and Chanel to show that this is what D&G are aiming for; getting these well-known East-Asian artists to widen their target market.

For my Proposed Consumer Demographics, I mentioned that they should aim for younger generations and specifically in Asia like China and Japan. There are many fashion-forwarded people in Japan, therefore, if D&G want to enter the Asian Market, they should reconsider their products and designs. Again, I wouldn't say they need to necessarily change the brand's design completely, but I believe they could alter some of their styles to what these consumers prefer. I also included Sehun from EXO (K-pop Group) as D&G will be aiming at K-pop groups. Overall, the brand can still keep their current consumer demographic, but, they could potentially expand that market by creating a new line of clothing for them.

For my Proposed Social Media/Influencer Marketing/Marketing Mix (Other Brand Communications) Mood Board, I included the most popular K-pop groups now such as BTS and BLACKPINK and Tiffany Young (from Girl's Generation). These idols are known to have the biggest fandom in the world which would be a great collaboration for D&G as they can engage the younger asian audiences. I added Cameron Dallas and others as I think they should also continue to use influencers for their brand. As I have said before, Dolce & Gabbana should keep their designs and clothing because it gives them a strong brand image, however, it would be nice to see a slight change in the clothing to fit the younger audiences. Finally, the social media icons means that the brand should work on their social media accounts. I did them in a different size with YouTube being the biggest as it means that the brand should focus on improving their YouTube as it is the most used.