Fashion Marketing & Management 1

Dolce & Gabbana's social media contains all of their new campaigns, behind-the-scenes of the fashion shows, photoshoots, products, celebrities etc. Although these posts are interesting, it becomes very repetitive, especially when the brand hasn't come up with a completely new concept that can engage new audience. The company has managed to regularly post on social media especially on platforms such as Instagram, Facebook, Twitter and partly YouTube. Dolce & Gabbana has gained 19.7 million followers on Instagram with 8,159 posts consisting of new collection, campaigns, D&G celebrities, runway shows, behind the scene of fashion shows videos and so on. For Facebook, the brand has over 11 million likes and followers, and in Twitter, 5.2 million followers with 15.7k tweets (D&G Social Media. Last Visited Feb 20, 2019). For audiences to keep up-to-date with D&G, they uploaded same posts and captions on all of their social media. Out of all their social ...

As there were not Dolce & Gabbana stores available, I tried searching online for any stores (like Harvey Nichols) near home that had a Dolce & Gabbana section. I managed to find a store called ‘Fenwick’ in Newcastle, however, there wasn’t a D&G section in the Newcastle one. Fortunately, I was able to find a place near by called Cruise Fashion, an outlet store, where they sold all kinds of luxury brands. Although there weren’t any D&G products in Fenwick, there were other brands like Burberry, Michael Kors, Tommy Hilfiger, Ted Baker, Moschino, Calvin Klein etc., I observed the department store to see what brands or products people were going for and who were they. Quite a few were looking at bags and trying on heels/shoes. Most of them were generally in their early 30s to 50s. As I was looking around in Fenwick, I noticed a group of Chinese students around in their early 20s to mid 20s wearing mostly Gucci shoes, sweater, jacket and bag. This proves how popular the brand...

My Dolce & Gabbana Presentation: Slide 1:  Looking at all 6 brands that we were given at the beginning of the module, I have chosen to focus Dolce & Gabbana for my brand marketing report. Dolce & Gabbana have their own distinctive style which creates a strong brand identity for them. Their styles are often romantic, elegant, classic modern, with unique/intricate designs, followed by a Sicilian touch. Unfortunately, due to the controversies they have had throughout the year has damaged the brand’s image. Being a luxury brand, they are supposed to be more aware of the society’s views and current trends. As a brand on today’s market/fashion scene, they should act more inline or more aware of societal norms – e.g. respect other cultures, religion and so on. Slide 2:  D&G have had its past success stories such as their very first collection known as “Real Women” in 1985, which they had friends to help instead of hiring models as they could not afford i...