Fashion Marketing & Management 1

My Dolce & Gabbana Presentation: Slide 1:  Looking at all 6 brands that we were given at the beginning of the module, I have chosen to focus Dolce & Gabbana for my brand marketing report. Dolce & Gabbana have their own distinctive style which creates a strong brand identity for them. Their styles are often romantic, elegant, classic modern, with unique/intricate designs, followed by a Sicilian touch. Unfortunately, due to the controversies they have had throughout the year has damaged the brand’s image. Being a luxury brand, they are supposed to be more aware of the society’s views and current trends. As a brand on today’s market/fashion scene, they should act more inline or more aware of societal norms – e.g. respect other cultures, religion and so on. Slide 2:  D&G have had its past success stories such as their very first collection known as “Real Women” in 1985, which they had friends to help instead of hiring models as they could not afford i...

Strengths:  Strong Brand Image: D&G have unique clothing that creates bold, elegant and intricate designs, combining it with modern classicism and Mediterranean style – represents their brand identity. Wide Range of Products: They have a wide range of Different yet high-quality products that reaches out to a larger market. Collaborations: In the past, the brand has collaborated with many music artists and their tours like Beyoncé, Madonna, Missy Elliott and Kylie Minogue. Influencers, Celebrities & YouTubers: Cameron Dallas, Juanpa Zurita, Austin Mahone and so on have helped gain attention for D&G due to their collaboration for a campaign. Body-positive models such as Ashley Graham and Alessandra Garcia Lorido have worked with Dolce & Gabbana’s fashion show despite after the brand’s long history of fat-shaming. This shows that the brand is wanting to reach out to a wider range of consumers. Weaknesses:  Bad Publicity: This is a major problem with D...