Current Social Media/Influencer Marketing/Marketing Mix


The brand has been collaborating with influencers such as Cameron Dallas which engaged a lot of audience to their brand and also Emilia Clarke an English actress who became Dolce & Gabbana ambassador. The brand does frequently update on social media with their fashion shows, photoshoots, new campaigns, products and so on. Although, the brand has many distinctive designs and beautiful shots of them, their content seems to be quite the same as the others. Compared to other brands, they are falling behind as their competitors have managed to create new concepts to engage a wider audience.

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