Future Recommendation: Intro

Dolce & Gabbana had the potential to grow but because of the controversies, the challenges against other brands and the lack of connection with the younger generation, has caused the brand to fall back down. For this reason, I recommend that in order to improve D&G, they first need to focus on expanding their target market to a younger audience through social media.

In this generation, everyone revolves around technology; every one of us depend on our phones and tablets. Technology has become part of a lifestyle as it is a way for us to communicate and connect with people. On the Pew Research Center website about ‘Millennials stand out for their technology use, but older generations also embrace digital life’, it stated that “More than nine-in-ten Millennials (92%) own smartphones, compared with 85% of Gen Xers (ages 38 to 53), 67% of Baby Boomers (ages 54 to 72) and 30% of the Silent Generation (ages 73 to 90).” In addition, according to their data, the “Millennials (85%) say they use social media.” This suggests that brands should concentrate mostly on their social media content to engage the younger demographic.




As mentioned before in my presentation… to understand their consumers, brands must know:

  • What inspires them: music, art, beauty, lifestyle, fashion etc. 
  • Who inspires them: artists, influencers, celebrities, youtubers etc. 
  • How they are exposed to it: social medias such as YouTube and Instagram. 

By being aware of their consumers would improve on the brand’s image.



References: 

http://www.pewresearch.org/fact-tank/2018/05/02/millennials-stand-out-for-their-technology-use-but-older-generations-also-embrace-digital-life/

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