Dolce & Gabbana: Social Media

February 27, 2019

Dolce & Gabbana's social media contains all of their new campaigns, behind-the-scenes of the fashion shows, photoshoots, products, celebrities etc. Although these posts are interesting, it becomes very repetitive, especially when the brand hasn't come up with a completely new concept that can engage new audience.

The company has managed to regularly post on social media especially on platforms such as Instagram, Facebook, Twitter and partly YouTube. Dolce & Gabbana has gained 19.7 million followers on Instagram with 8,159 posts consisting of new collection, campaigns, D&G celebrities, runway shows, behind the scene of fashion shows videos and so on. For Facebook, the brand has over 11 million likes and followers, and in Twitter, 5.2 million followers with 15.7k tweets (D&G Social Media. Last Visited Feb 20, 2019). For audiences to keep up-to-date with D&G, they uploaded same posts and captions on all of their social media. Out of all their social medias, D&G don't post as much on YouTube like the others. Although posted frequently, the content did not fit with what the younger demographic were looking for.

Social Blade:

Through a website called ‘Social Blade’, I was able to find all of Dolce and Gabbana’s social media data; showing the average likes, comments, tweets, followers and shares they get each day. This information gave me better understanding of the brand’s performance on social media. For instance, it showed posts which affected their number of followers and the amount of attention they were getting, depending on the number of likes and comments.

Instagram: