Module Brief & Research
In this module, I will develop an understanding of how to apply these skills and methodologies to a fashion brand through creating a Brand Marketing Report, based on auditing their current positioning, whilst advising on what they could improve on, or change in order to re-establish the brand. I must choose one of these 6 brands to base my marketing report on: Topshop/Topman Ben Sherman Umbro Victoria’s Secret Abercrombie & Fitch Dolce & Gabbana Through my research on all of these brands, I have selected Dolce & Gabbana as I feel that the brand received a heavy amount of backlash and hate through society due to the way they announce their opinions of controversial topics. Social media and promotion have been huge through fashion; however, Dolce & Gabbana have been failing to promote their brand especially with their recent racism controversy.