Primary Research: Online Survey

On the 8thJanuary 2019, for my primary research, I created an online survey through a website called ‘SurveyMonkey’. The purpose of this was to find out what were people’s thoughts and opinions on Dolce & Gabbana. Although there were a few multiple-choice questions, I decided to ask more detailed questions as I wanted to understand from their point of view of why they thought other brands were doing well, what they think makes a brand successful or what good advices would they give to D&G.

Here is the full survey:












Examples of some answers:

What makes a brand successful?

  • Appeal to younger generation
  • Social media
  • Brand’s identity/Originality
  • Open minded - by including everyone in their brand
  • Show NO discrimination of any type
  • Good advertising communication
  • Good ethics 


What D&G should do to improve?

  • Do something different to what they have shown to the public… show what the brand actually stands for 
  • Think about the new generation
  • Improve reputation 
  • Market better 
  • Focus on positive things, make people feel welcomed. 
  • Change their attitude to society 


With the feedback I have received, I am able to suggest ways in which the brand could improve on. The majority of the people have mentioned that the brand should improve on the marketing and the social media side of it and to widen their demographics. Therefore, rather than focus on changing the brand’s identity as it is not the main issue, I will focus on ways in which the brand can communicate through social media to their consumers.

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