Future Recommendations: The Impact K-pop Has On The World



During 2016, South Korean band, BIGBANG, known as “Kings of K-pop”, opened ticket sales for their 10th anniversary Seoul concert which over 2 million Chinese fans bought the tickets.


Back in May 2018, another South Korean band, BTS, took K-pop to another level when they won against popular artists such as Ariana Grande and Justin Bieber with an award for ‘Best Social Artist’ at the BBMAs. Later in November 2018, BTS was also invited to perform at AMA’s as well as making an appearance on many popular interviewing shows such as Ellen and The Late Late Show with James Corden. Recently this year, the group earned their very first Grammy recognition at the upcoming 61st Annual Grammy Awards. They were nominated for ‘best recording package’ with the BTS' Love Yourself: Tear album, which hit No. 1 on the Billboard 200 in May. The band was not the first or only K-pop group to make an impact internationally. Over the past decade, artists and bands like PSY, BIGBANG, 2NE1, Girls’ Generation, Sistar, Rain, Jay Park SHINee, HYUNA and Wonder Girls appeared in Western interviewing shows, music charts, award stages, TV/reality shows and films. This reason has given many younger K-pop artists and groups like BTS, EXO, TWICE, BLACKPINK and many more, a chance to grow internationally (Inspire Me Korea, 2017).


Overall, using these South Korean artists would be crucial when a brand wants to target not only the younger demographic but also the Asian market. As explained before, South Korean artists creates many genres and concepts in which a brand can use many designs they have produced to fit to the certain theme. Due to the increase popularity of K-pop, once the brand has successfully earned a collaboration with the idols, their company would gradually grow because these artists are also influencers to younger audience as they create content in which their fans can relate to and connect with fans through their social media. To add, the Korean Music industry have the knowledge and understanding of the use of social media and ways in which can build their label and artists’ images and popularity.


References: 

Inspire Me Korea. December 6, 2017 of Published. K-pop and Its Impact On The World. https://blog.inspiremekorea.com/k-music/k-pop-impact-world/

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