Current Consumer Demographic


Through my research and going through their social media as well as their websites, it was clear that Dolce & Gabbana has mainly targeted both female and male segments, from the ages of 25 to 50. Their consumers were often celebrities, businessman/businesswoman, managers, and so on. As a luxury brand, it mainly upper-class people who had a high income to afford luxury items. Most likely these consumers had a busy yet luxurious lifestyle. They tend to be at fashion events, socialising, travelling, golfing, shopping and so on. D&G consumers were mainly fashion-forwarded people who went for exclusive and unique, detailed designs.

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