Future Recommendations: Examples of Artists Who Have Collaborated With A Brand

Kris Wu – is a Chinese-Canadian singer, actor and model who was a former member of EXO. The singer had several fashion collaborations. Back in 2016, Burberry announced Wu’s runway debut at Burberry’s Fall 2016 Men’s Show in London. He was selected as their global ambassador which made him the first Asian person as the face of the brand. It was later stated that Burberry partnership with Wu was a huge success. The brand had a rapid growth in sales and awareness with the Chinese consumers due to Wu’s campaign.

G-Dragon – is a South Korean singer-songwriter, rapper, record producer, entrepreneur and fashion icon, who is known as the leader of K-pop group, BIGBANG. Being one of the biggest fashion icons in the K-pop industry, the artist became Chanel’s new brand ambassador back in 2016. The artist appeared in a series of highly contrasting Polariods, showing off the two-tone derby shoes from the 2016/17 Cruise collection. (Goh, 2016). In 2017, GD was also starred in the Chanel’s ‘Gabrielle Bag’ campaign alongside with Kristen Stewart, Cara Delevingne, Pharrell and Willow Smith.

Taeyang – is a South Korean singer, dancer and songwriter who is a member of a well-known South Korean boy band, BIGBANG. The singer’s style is very “experimental and youthful – street with a slight punk affectation” Taeyang has embraced a “variety of hair colours and hairstyles and isn’t one to shy away from eyeliner”. (Tai, 2018). In 2017, the artist collaborated with Fendi called “FENDI for Young Bae” (Taeyang’s real name) capsule streetwear collection. The collection consists of jackets, t-shirts, hoodies, and accessories. The designs also have signature elements by the singer, such as daisy-shaped motifs (Taeyang’s favourite flowers) and has included positive words like “Passion”, “Faith”, “Saved”, and “Grace”(Yong, 2017).