Future Recommendations: Collaborations with Artists



For my recommendation, I thought of an idea to connect with the younger audience is to collaborate with music artists. This idea came from D&G’s success stories of how they worked with major artists like Beyoncé, Madonna, Missy Elliot and Kylie Minogue and also from myself and others; the thing that inspires the most is music.

On the Campaign website, 'should brands collaborate more with music artists?', Lucien Boyer mentioned, "For us, music is a major pert of communication because music inspires positive emotion, it ignites fashion but it can also help brands create meaningful stories that generate experiences, content and social engagements". This suggests that music is a great way to connect with the younger generation and help build a relationship between the brand and their future target market. It creates a better image for the brand when they create content that consumers can relate and inspire to. "Fashion and music are very similar in many ways, both can be categorised by genre or style each of them has the ability to create a community around them, both reflect the personal identity and sense of self and both are universal". This statement proves that the concept of having fashion combined with music can truly bring success to a brand as both have certain elements in common. 


References: 

https://www.campaignlive.co.uk/article/brands-collaborate-music-artists/1342651

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