D&G Products
First of all, what I have noticed in D&G’s website is that it’s quite well organised. All of the websites like clothing, beauty, jewellery, perfume, makeup and watches have very contrasting, bold colours displayed which creates a mood/emotion to engage the audiences. Because of the layout of the website, everything seems very pleasing to look at.
Products:
Dolce & Gabbana has a wide range of products for its consumers. This included well fitted, intricate design suits for businessmen, elegant flowery patterned dresses for women who preferred classy styles. The most expensive bag costs £5,750 and the lowest price at £365; most of their handbags were at the price of £1,100 to £3,650 and was made from calf skin. The majority of their products were very business-like and aimed mostly towards the older generation. The brand has slightly moved to a more fashion forward design with a combination of military khaki colours and uniforms with street styles in their ‘#DGMillennials’ collection. However, the pricing for one of their collection such as the ‘Military Patch Work Jacket Lined with Fur’ was at the price of £7,300, which was too expensive for the younger consumers (Dolce & Gabbana Online Store, Last Visited Feb 20, 2019). Engaging the younger audience meant creating styles which would both be affordable and suitable for them.
References:
Dolce & Gabbana's Website: https://www.dolcegabbana.com
Dolce & Gabbana has a wide range of products for its consumers. This included well fitted, intricate design suits for businessmen, elegant flowery patterned dresses for women who preferred classy styles. The most expensive bag costs £5,750 and the lowest price at £365; most of their handbags were at the price of £1,100 to £3,650 and was made from calf skin. The majority of their products were very business-like and aimed mostly towards the older generation. The brand has slightly moved to a more fashion forward design with a combination of military khaki colours and uniforms with street styles in their ‘#DGMillennials’ collection. However, the pricing for one of their collection such as the ‘Military Patch Work Jacket Lined with Fur’ was at the price of £7,300, which was too expensive for the younger consumers (Dolce & Gabbana Online Store, Last Visited Feb 20, 2019). Engaging the younger audience meant creating styles which would both be affordable and suitable for them.
Dolce & Gabbana's Website: https://www.dolcegabbana.com
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